TAKE IT DOWN Act

TAKE IT DOWN Act in United States: active, effective May 19, 2025 (criminal); May 19, 2026 (platform removal duty). Applies to Online platforms that publish or host user-generated content (social media, messaging, image/video sharing, gaming). Age range: All minors (NCII/CSAM focus). Criminalizes in

Key facts

Key requirements

• Criminalizes intentional publishing or threatening to publish non-consensual intimate images (NCII), including AI-generated deepfakes
• Covered platforms must operate a notice-and-removal process and remove flagged NCII (and known identical copies) within 48 hours of a valid request
• Applies to both real and AI-generated exploitative imagery of minors
• Consent to create an intimate image does not constitute consent to publish
• FTC enforces Section 3 against platforms; civil penalties up to $53,088 per violation

Notes

Signed May 19, 2025. Section 3 platform notice-and-removal obligations became enforceable May 19, 2026; the FTC sent warning letters to 15+ companies ahead of the deadline and announced enforcement had begun. First federal law specifically targeting AI-generated NCII.

Frequently asked

What does TAKE IT DOWN Act require?

Criminalizes intentional publishing or threatening to publish non-consensual intimate images (NCII), including AI-generated deepfakes Covered platforms must operate a notice-and-removal process and remove flagged NCII (and known identical copies) within 48 hours of a valid request Applies to both real and AI-generated exploitative imagery of minors Consent to create an intimate image does not constitute consent to publish FTC enforces Section 3 against platforms; civil penalties up to $53,088 per violation

Who must comply with TAKE IT DOWN Act in United States?

Online platforms that publish or host user-generated content (social media, messaging, image/video sharing, gaming)

When does TAKE IT DOWN Act take effect and what is its status?

Effective May 19, 2025 (criminal); May 19, 2026 (platform removal duty). Current status: active. Signed May 19, 2025. Section 3 platform notice-and-removal obligations became enforceable May 19, 2026; the FTC sent warning letters to 15+ companies ahead of the deadline and announced enforcement had begun. First federal law specifically targeting AI-generated NCII.

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